UNICEF partners with Public TV to launch a dedicated programme on positive parenting and children's health

In a collaborative effort to support families and promote nurturing care and positive parenting practices, UNICEF has teamed up with the Ministry of Health of the Republic of Armenia and Public TV of Armenia to develop a dedicated TV program. This exciting initiative aims to provide valuable insights into child health and parenting techniques, with a focus on empowering parents to navigate the complexities of raising healthy and happy children. 

Christine Weigand, UNICEF Representative in Armenia, highlighted the importance of parental education in shaping the future of children.

"Parenting is a profound responsibility that extends beyond meeting basic needs. It lays the foundation for a child's entire life. The knowledge and skills parents possess are crucial in ensuring the optimal development, well-being, and success of their children. Parenting is a journey, and parents also need advice and support as they navigate it," she emphasized.

To reach their full potential, children need the five inter-related and indivisible components of nurturing care: good health, adequate nutrition, safety and security, responsive caregiving and opportunities for learning. Parents and caregivers are best placed to provide nurturing care for their children. 

"The Ministry of Health values and welcomes public awareness initiatives aimed at safeguarding maternal and child health. UNICEF and Public Television have consistently demonstrated a supportive stance towards health-related issues. And this project also aligns with the ongoing efforts of the Ministry of Health, and our collaborative approach holds the potential to profoundly influence public opinion and behavior," noted Lena Nanushyan, the First Deputy Minister of Health. 

The forthcoming program, scheduled to air this Spring, will cover a range of essential topics related to child development and well-being. With input from health experts and leading psychologists, viewers can expect discussions on crucial topics such as pregnancy, newborn care, breastfeeding, healthy nutrition, child growth and development, mental health, teenage challenges, gadget addiction and more. 

Each episode will offer practical tips and expert advice aimed at enhancing parenting skills and strengthening family relationships. By promoting a culture of self-care, positive communication, and mental well-being, the program seeks to empower parents to provide nurturing care for their children at every stage of life, from intrauterine life to adolescence. 

Hovhannes Movsisyan, Executive Director of Public TV, expressed enthusiasm for the partnership, stating, 

"Signing this memorandum with UNICEF holds significant importance for us. As a public broadcaster, we are committed to producing diverse television content catering to individuals of all ages and interests. I am confident that a dedicated program focusing on children's health, nurturing care, and parent-child relationships will capture the attention of our viewers and spark widespread interest." 

Investing in parental education is an investment in the future. By equipping parents with the knowledge and resources they need to support their children's growth and development, we can create a more resilient and prosperous society for generations to come. 

For more information and updates on the program, stay tuned to Public TV and UNICEF Armenia's official channels.